Pennsylvania's Finest
 “Pennsylvania’s Finest”
2016 Summer / Fall
Television and Digital Campaign



Concept:

Each week starting June 6, 2016, local businesses around western Pennsylvania will be featured in a two-minute television vignette highlighting the benefits and features of the company and its services in a feature called “Pennsylvania’s Finest.” The vignette will be supported by a 30-second commercial airing on WTAE TV and this TV Pittsburgh, a digital element on WTAE.com linking viewers to the company’s website and a promotional campaign driving people to watch “Pennsylvania’s Finest” on thisTV Pittsburgh.


Television Campaign

• One two-minute vignette will air on Thursday at 8:30pm highlighting local businesses (airs on the date the advertiser chooses)
• 30x 30-second commercials for the business will air Monday – Saturday 7-11pm on this TV Pittsburgh the week their vignette airs
• 4x 30-second commercials air Saturday – Sunday 5a-12M on WTAE-TV the weekend following the custom vignette


Digital Campaign

• Each business will be included on “Pennsylvania’s Finest” ads running a minimum of 100,000 ROS impressions each week
• All ads link to featured splash page which will link to the business website
• Production of all digital ads included


Promotional Campaign

• Each week, WTAE-TV will air 15-second announcements cross-promoting Pennsylvania’s Finest on thisTV Pittsburgh
• Example: “Watch Pennsylvania’s Finest every Thursday at 8:30pm on thisTV Pittsburgh”
• Minimum of 15x announcements will air each week 4:30am–4:30am Monday–Sunday throughout the campaign


Commercial Production

· 1x two-minute vignette to air on thisTV Pittsburgh
· 1x 30-second commercial – to air on thisTV Pittsburgh and WTAE TV
· Production includes 2 hour field shoot, 3 hour edit, voice over and music
· Copy points, logo, direction for commercial must be provided by the advertiser two weeks in advance of the production

Total Weekly Investment - $2,500*
*Based upon one business per week
*Full payment required in advance



For more information or to answer any questions, please contact:

· KC Sokol at WTAE TV & thisTV Pittsburgh – ksokol@hearst.com - 412-244-4425
· Ken Garcia at Tru2Films - tru2films@gmail.com – 412-812-8222

   
Weekly Television Schedule
One Business Per Week – first come first served

Campaign Date Business Production                                                                 Date Deadline for all creative
June 9                                                                                                                     May 26
June 16                                                                                                                   June 2
June 22                                                                                                                   June 9
June 29                                                                                                                   June 16
July 7                                                                                                                      June 23
July 14                                                                                                                    June 30
July 21                                                                                                                    July 7
July 28                                                                                                                    July 14
August 4                                                                                                                July 27
August 11                                                                                                              August 3
August 18                                                                                                              August 10
August 25                                                                                                              August 17
September 1                                                                                                         August 24
September 8                                                                                                         August 31
September 15                                                                                                       September 7
September 22                                                                                                       September 14
September 29                                                                                                       September 14
October 6                                                                                                              September 21
October 13                                                                                                            September 28
October 20                                                                                                            October 5
October 27                                                                                                            October 12